We have managed Rupert Alexander’s website hosting for many years and always hoped for the opportunity to work with him on some creative.
Rupert decided the time was right for him to update his web presence and invited us to discuss the possibilities. It was important to create something that was modern, simple, elegant and focuses clearly on the work.
We jumped at the chance to create an opening film, to be played full screen, which explored his large painting entitled “The Levisons”. This was on an enormous easel in his studio and was lit by a diffused skylight. Rupert was looking for some smooth angular camera motions which we achieved without the help of a gimbal but by man-handling the large painting around the camera. We shot all day and mustered a lot of material using our new Nikon D850 which gave a sumptuous level of detail and clarity.
Rupert was very involved in the process and we worked hard to help him realise the film he wanted. It was a hugely enjoyable and rewarding experience.
The website design was created using a simple white framework where everything had to earn it’s place. The use of the Montserrat typeface and simple header & navigation gave a modern and elegant feel to the design.
We created the gallery page as a simple lightbox page with the paintings laid out in a masonry grid. This allows people to quickly get a feel for the work and view larger images with captions.
This left Rupert wanting to tell the story about some of the key pieces without cluttering the gallery. This led to the “About the work” page where Rupert could tell these stories and give the visitor more depth about some chosen paintings.
The website has been received well and we’re extremely proud of the work. We’re very happy that Rupert has a website that he’s keen to promote and feels it represents him truly.
